Engine
Unity 6
Original games.
Real craft.
imady.games is the original-IP arm of the studio. A small team, Unity, and a long pre-production discipline. We're currently heads-down on our debut title.
Currently in active development
An original title.
Title not yet disclosed. Reveal planned for late 2026.
Platforms
PC · Mobile
Genre
TBA
Stage
Pre-production
Concept · Visual target
An atmosphere first.
Mood board · environment studies · lighting tests. The look comes before the loop.
Build log · weekly
Slow & honest.
We post when there's something real to show. No hype reels, no fake screenshots.
Studio philosophy
We are not racing the AAAs.
We are racing the version of ourselves who almost shipped something good. The studio exists because Frank — and the people he works with — never stopped wanting to make a game that they would themselves want to spend a Saturday inside. We treat games like we treat the rest of our software: small team, deep technical work, no padding.
Three pillars
01
Atmosphere
We start with the place before we start with the system. If the world doesn't feel like somewhere, the loop doesn't matter.
02
Honest systems
No fake difficulty, no manipulative loops, no compulsion loops borrowed from gambling. Players should feel respected.
03
Ship it
We've spent 20 years shipping enterprise software. We know how to actually finish a thing. We intend to apply that discipline here.
Stay in the loop
We post infrequently and don't run a newsletter yet. The fastest way to hear something is to follow the company page or write to us.
Press, publishers, or just curious?
Press kit, publisher decks, and behind-the-scenes — available on request.